PKF Australia

Accountants and Business Advisers

Vaughn Campbell

Vaughn Campbell


Professional Experience

Vaughn leads our Data Analytics and Business Intelligence team in the Sydney and Newcastle offices.

Vaughn has 20 years’ experience working with businesses and organisations, of all shapes and sizes, across many industry sectors. He brings diverse and significant experience to deliver creative and valuable data-driven advice to clients.

Vaughn brings together the strength of three core disciplines – Chartered Accountant, IT Specialist and Commercial Strategist – to create maximum value for clients. He specialises in delivering actionable insights from data which add value and mitigate risk. He understands how critical data is to business success and is an expert in strategic data analytics and business intelligence. Vaughn also provides innovative data analytics surveillance services as part of internal and external assurance engagements, client compliance programs and investigations.

Vaughn specialises in working with hospitality, retail, and franchise organisations. He works extensively with registered clubs and other member-based organisations to enhance member experiences and improve value creation and financial performance. He uses data to understand and influence member and customer, supplier and employee behaviours that are central to business performance.

Vaughn’s career includes 10 years in public practice at Big 4 firm Deloitte in Sydney in a range of roles including Business Services, Assurance, National Technical and Advisory Services. He has worked with clients across a broad range of industry sectors including Hospitality, Retail, Mining and Energy, Services, Media, Telecommunications, Entertainment and Manufacturing.

Vaughn also has significant experience outside of public practice, having spent nine years at an ASX Top 20 listed energy company in senior corporate finance roles. Through these roles he gained significant commercial experience and a deep understanding of business performance, large-scale project management, risk management, strategic planning, process optimisation, predictive analytics, customer insight and data-driven business intelligence.

Vaughn is a member of the Institute of Analytics Professionals of Australia.

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