As 2023 draws to a close, it's time to reflect on the remarkable achievements and milestones that have shaped the year. From philanthropic initiatives to professional development, the accomplishments of the past twelve months exemplify a commitment to community, growth, and collaboration.
Most notably in 2023 was the execution of the PKF brand revitalization. The global network of PKF firms have rebranded to better represent who PKF is in 2023 and beyond, and we are looking forward to a prosperous 2024 as the firm continues to grow.
The 17th Hunter Breast Care Breakfast continued as a significant event in the 2023 calendar, our 510 strong audience and $49,661 raised smashing previous records. The breakfast serves as a platform for education, empowerment, and solidarity in the face of Breast Cancer challenges.
The Mark Hughes Foundation (MHF) took centre stage for Business Advisory Partner Andrew Beattie, as he climbed to Mount Everest Base Camp to raise money for the fight against Brain Cancer. With a focus on supporting patients and their families, MHF stands as a beacon of hope in the quest for a cure and is a truly local initiative which our firm is honoured to support.
We proudly sponsored Water Polo Australia's Professional Development Scholarship Program, an initiative that underscores PKF's commitment to nurturing talent and fostering growth in the sporting community. By supporting the next generation of athletes, PKF contributes to the development of skills and leadership qualities that extend beyond the pool.
The PKF Global rebrand was launched after extensive market research and strategic analysis of the PKF network and its clients. The new brand was rolled out and this saw us adapt the new logo and brand style guides; launch a new website; as well as updating all internal and external branding to reflect our new look and feel. This new brand will carry PKF into 2024 and beyond as we continue to grow and evolve to best suit the needs of our clients and the markets in which they operate.
PKF Sydney and Newcastle saw two new firms join the network this year, Rose and Partners in Scone and Buckley Richardson in Nelson Bay. These firms rebranded in 2023 to PKF Upper Hunter and PKF Port Stephens respectively, strengthening our service offering in these regions. The integration of these firms demonstrates PKF's dedication to providing quality professional services, while adapting to the changing needs of its clients across NSW and beyond.
The 2023 NRL season was a great success for the Knights, and we were honoured to be a part of their success, a great example of Hunter sporting and business communities collaborating across the season for the greater good of the region.
Our connection to Newcastle goes back to 1977 and this partnership is a representation of our ongoing commitment to the local community and Hunter region. Bob Bell Managing Director.
We have a deep and enduring connection to our community, and we exist to give back to the people who give to us – and that is exactly what PKF does in business and in life. nib Newcastle Knights and Wests Group CEO Mr Philip Gardner.
Celebrating the rich culture of the region, the Hunter Valley Wine Show showcased the region's finest wines. Our collaboration with local wine producers contributes to the economic growth and cultural richness of the Hunter Valley, assisting industry participants to continue to take their globally renowned produce to the world.
We believe our initiatives and achievements in 2023 reflect the firm's commitment to making a positive impact and set a solid foundation to continue our positive contributions to the communities and clients we serve.