New Director appointed at PKF

Experienced, Business Advisory Expert, Chad Russell has taken on the role of Director in PKF Sydney & Newcastle’s Business Advisory team.

Chad’s appointment comes after he celebrated his 20-year anniversary with the firm. Owning and running a business is not easy and it’s something that Chad has spent many years understanding so that he can help his clients – business owners – achieve their goals. It is prudent that he now joins them as a Director, expanding his ownership into the Business Advisory team.

With more than 20 years working as a strategic business adviser and accountant, Chad has learnt that his focus needs to be on more than the accounting and tax, rather on the business and wellbeing of his client. “I have learnt a lot in my time at PKF, switching to a more commercial side of advisory throughout the years. I enjoy helping to grow and advise business in its many forms and help them on their path, whatever that may be.” Chad said. “I like to be that sounding board for my clients and team, allowing them to place trust in me to help reach their goals and be accessible along the way”.

Andrew Beattie, Business Advisory Leader at PKF welcomed Chad into his new position, saying, “one of the most important qualities in this industry is having the capability to form a relationship with clients both on a professional and personal level and Chad embodies this as a leader every day. His passion and empathy for his clients is an admirable quality and is what makes him a valuable asset to the PKF team”.

PKF is a Top 10 accounting and business advisory firm and has recently been named as a finalist of the Client Choice Awards 2021, Best Accounting and Consulting Services Firm ($50-$200m revenue) category.

“At PKF we pride ourselves on delivering only the best service and advice to our clients and strive to create and build meaningful and strong relationships that transcend the day-to-day business work.” said PKF Australia Chairman and Newcastle/Sydney Managing Director, Steve Meyn.

As a National firm, PKF utilise their extensive network of professionals but set out to ensure they keep a local mindset when working with clients. The team at PKF instil this within their work every day and it is this mentality that differentiates them from the rest.