Professional experience
With more than 18 years of experience in public practice, Li is known for delivering strategic, forward-thinking advice to clients across a wide range of industries and business stages. From high-net-worth individuals and family groups to large publicly listed companies, she supports clients with a depth of insight and clarity that inspires confident decision-making.
Li understands that each stage of business growth presents its own challenges. Her passion lies in guiding clients through these transitions, helping them make informed choices that lead to lasting success. She brings extensive technical expertise in tax planning and compliance, business structuring and setup, tax effect accounting, R&D incentive applications, profit improvement, cash flow forecasting, and strategic advice for growth, succession, and exit planning. Her focus is always on delivering practical value and measurable outcomes.
Her industry experience spans cryptocurrencies, start-up businesses, and the HWH family group, giving her a strong foundation to support clients in both emerging and established sectors.
Fluent in English, Cantonese, and Mandarin, Li works seamlessly with clients from diverse backgrounds, including those managing international and cross-border operations. Her holistic, client-centric approach - grounded in technical knowledge and real-world experience - makes her a trusted adviser for businesses seeking sustainable growth and financial clarity.
Qualifications and memberships
- Member of CPA
- Bachelor of Commerce (Accounting and Finance)
- Spotlight Certified
- Xero Adviser
