Our advisors

Craig Traub
PKF Digital Partner

Professional experience

Craig is an experienced partner in PKF Digital in Melbourne, Australia, with over 20 years of experience in the information technology and services industry. 

Craig is a NetSuite Engineer and an ERP specialist with expertise in professional services, software industry, software as a service (SAAS), and business intelligence. He has overseen the delivery of cloud-based systems to more than 200 organisations.

Craig is a Chartered Accountant and previously worked as an auditor in a Big 4 Firm. This has given him a deep understanding of business processes and systems at a multitude of companies, which he leverages to bring efficiencies, innovations, and value to his clients.

With a particular interest in digital transformation, Craig combines his experience in accounting, CRM and ERP to help companies create and execute their digital strategies. His wealth of knowledge and understanding of clients' businesses make him a valuable partner in their digital transformation journey.

Recent examples of work include:

• Digital transformation consulting work which has resulted in increased sales, customer satisfaction and operational efficiency
• Assisting companies with adoption of ERP and CRM systems.

Qualifications and memberships

• Institute of Chartered Accountants (CAANZ)
• BCOMPT (Honours Degree in Auditing, Tax, and Accounting)